Do’s and Don’ts of Social Media in 2024

February 03, 2024 Social Media

In today's era, social media platforms play an important role in our lives. From staying connected with your audience to sharing personal updates, these platforms provide countless opportunities to connect with others.

We as a social media agency in Delhi NCR have a list of do’s and don’ts of social media for you. This list will help you manage your social media platforms more prominently and precisely.

 

 

Do’s

1. Complete Social Media Profile and Pages

When visitors come to your social media profile and pages, the first thing they will see is your profile name, logo, and description. First impressions are always important. Think of your social media pages as your digital first impression for your audience.

Take a few minutes to thoughtfully fill out all your profile information, including name, description, website link, and phone number information, and use good-quality profile and cover photos.

Tip: Make sure any use of your logo, cover, and branding photos is high resolution.

2. Build a Social Media Calendar

If you want to always grow your social media pages and maintain consistency with content, you must build a social media calendar for your social media pages. This calendar will help you save time, reduce mistakes, and improve efficiency or posting.

3. Always Check Your Content Spelling and Grammar

The occasional grammar or spelling mistakes in the content aren’t the end of the world, but don’t let it become a pattern. You can make your posts in advance to help avoid mistakes.

Tip: Always prepare your content in a document or spreadsheet with spelling or grammar check. You can also ask your colleague to proofread.

4. Use of Images and Videos

When posting your content on social media platforms, you should use images and videos to supplement the text of your post.

These days, users are largely consuming video content (to be specific vertical & short video content). Social media platforms have introduced new features to engage their users with short video content. Example:

• Instagram Reels
• Facebook Reels
• YouTube Shorts

These platforms deliver visually heavy content, which can help engage your potential audience and tell your story.

 

Don’ts

1. Focusing Quantity Over Quality

In social media, oversharing can drive users away from your social accounts. However many people believe that posting too much content on social media will improve their number of followers, which is not true.

You need to focus on quality, consistency, and trends in posting. That’s why we recommend you make a social media calendar for your pages, which will help you focus on quality and maintain consistency.

2. Push Your Product & Services Too Much

People will turn away if you are always selling your business product or services on social media. Always use the 80/20 rule in social media content; spend 80% of your efforts on quality content that is helpful and fun for your audience, and 20% on promoting your business product or services.

3. Don't Use Irrelevant Hashtags

Before you include hashtags at the end of your post content, make sure the platform you're using supports them. Always research how many hashtags are appropriate to include in posts on the different platforms and choose which hashtag helps boost posts to your audience. It can help you find people who are interested in your brand if you select a few relevant hashtags to use instead of several generic hashtags.

4. Don’t Share Copied Content

If you use copied content on your social media feed, then this activity damages your brand’s reputation and credibility to a great extent. Its main rule is to be creative in your approach and share original content in your feed.

Conclusion

In all, social media marketing deserves a lot of importance in your marketing strategy for your business. And for this, you can rely on Brandz Creation. Our team helps you create robust marketing strategies for social media in 2024 that work. Contact us now!

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