What is Silo Structure and Why It’s Important for SEO?

December 16, 2023 Search Engine Optimization

If you want your website to rank higher in SERP, you need to make sure your website structure is clean, and its content is grouped according to a specific topic your webpage focuses on. That’s what the Silo site structure is called.

It's among the best strategies to set up your website around one topic and position yourself as an authority in a particular field. If your website is well silo structure, search engines will crawl, index, and rank your website more efficiently, by which your website has huge advantages such as:

• Faster indexing of new & updated pages (increased website crawl budget)
• It makes your website rank higher in SERP
• It helps optimize the website with relevant keywords
• It allows you to interlink your internal web pages
• Authority will spread to important pages that are difficult to build links to
• Your website will have increased user experience & behaviour flow

What is Silo Structure in SEO?

The process of website architecture where you group, isolate and interlink content about a specific topic in a way that makes it easier for a search engine to navigate your website is called "Silo Structure". This process assists search engine bots in crawling your website without any problem and also help your website rank higher in search engine result pages.

How Silo Structures Help Website SEO?

Silo structure helps website pages grouping and optimize according to their content by which search engine bots easily can understand the relevance and context of the information offered by grouping content into silos. From this structure website help easily index and rank individual pages better in search engine. Let’s examine the two ways in which a silo structure helps in search engine optimization:

1. Describe the main topic that your website focuses on

Sometimes, it may be tough especially if the website has many landing pages, blogs, and articles covering various subjects. So, at that time it will be difficult for the website to define its main topic. There is a way for this. You can use Google Analytics and Google Search Console for that work to analyze your website, define the main keywords your website ranks for, and find what topics attract most of the website users.

2. Organize your available content into groups

You can do it by two approaches: virtual or physical.

• Physical Silo Structure :
  You need to create the URL structure of your website must be manually.
• Virtual Silo Structure :
  For this structure, you need to involve organizing your website’s categories of your website with the help of HTML internal linking.

It doesn't matter what type of Silo optimization you can choose for your website, the main objective is to separate irrelevant content and arrange like content together.

How Does Silo Structure Benefits Website SEO?

A well-structured silo can benefit a website’s SEO by passing onto the link juice all over the website and also it will improve search engine rankings. Please see the below points on how silo structures can improve website SEO in the following ways:

1. User Experience

A good silo structure makes navigation hassle-free for website users and thus enhances their user experience. Visitors always love to look at the organized content by which will spend more time on the website.

2. Improve Search Engine Rankings

By categorizing content into specific main pages, you can ensure that each page on your website is relevant to a particular topic or set of related topics and each page of the website is interlinked to the main page by which link juice passes all over the website which can benefit search engine rankings.

3. Helps Search Engines Find Web Pages

Search engine bots can find new content pages with the help of internal linking to a website. This structure helps search engines understand the hierarchy of your website pages by which bots easily find your website's new pages.

Advantages of Silo Structure for Website

• Short and cleaner URLs
• Includes the simplest interface
• Best for author and e-commerce websites
• Delivers the best user experience
• Helps search engine bots easily find and index new pages

Conclusion

A well-structured silo is the best way to organize your content on the website. A silo structure implemented in your website can be a challenge, but it will help search engines crawl, index, and rank your website better in the search engine result pages.

Do you require assistance for your website with proper website structure? If you contact us, our SEO expert team give you a website audit and a thorough report on improving your rankings.

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